Best Argan Oil Shampoo UK: Buying Guide

Thinking about switching to an argan oil shampoo? Here is what argan oil does for hair, who it suits, what to look for and how to get the best results.

Argan oil shampoo has become one of the most popular haircare buys in the UK, and for good reason. If your hair feels dry, rough or frizzy after colouring, straightening or blow-drying, an argan oil shampoo is one of the simplest changes you can make to your routine. In this guide we explain what argan oil does for hair, who it suits, what to look for when choosing one, and how to use it for the best results.

What Is Argan Oil?

Argan oil is pressed from the kernels of the argan tree, which grows mainly in Morocco. It is naturally rich in fatty acids and vitamin E, which is why it has been used in haircare and skincare for generations. You will often see it called "Moroccan oil" or "liquid gold" on packaging.

In shampoo, argan oil is used to add softness and shine while the shampoo cleans. The result is hair that feels smoother and more manageable, rather than squeaky and stripped.

What Does Argan Oil Shampoo Do for Hair?

Softens dry hair: argan oil helps rough, brittle lengths feel softer after washing.
Adds shine: hair that looks dull from heat styling can look glossier.
Improves manageability: smoother hair is easier to brush, detangle and style.
Tames flyaways: many people find it helps reduce everyday frizz.

Who Should Use an Argan Oil Shampoo?

Argan oil shampoo is a great fit if you have:

Dry, damaged or brittle hair
Coloured, bleached or chemically treated hair
Hair that is regularly straightened, curled or blow-dried
Thick or curly hair that tends to feel dry

If your hair is very fine or gets oily quickly, use a small amount and focus the lather on the scalp, or alternate with a lighter shampoo.

What to Look For When Buying Argan Oil Shampoo

1. A formula made for your hair need

Look for a shampoo that clearly says what it is designed for, such as repair, dry hair or damaged hair. Our Savon de Royal Miracle Repair Expert argan oil shampoo is made specifically for dry, damaged and heat-styled hair.

2. A matching conditioner

Shampoo cleans; conditioner does most of the softening. Pairing an argan oil shampoo with a repair conditioner, such as our biotin Ultimate Repair conditioner, gives noticeably better results than shampoo alone.

3. Bottle size and value

Premium argan oil shampoos can be expensive per millilitre. A 500ml bottle lasts much longer than the typical 250–300ml high-street size, and buying a case brings the price per bottle down further — useful for families, salons, hotels and anyone who uses it daily.

How to Use Argan Oil Shampoo

Wet your hair thoroughly with warm water.
Apply a coin-sized amount and massage into the scalp to a lather.
Let the lather run through the lengths; there is no need to scrub the ends.
Rinse well, and repeat if your hair was very dirty or had styling products in it.
Follow with conditioner on the mid-lengths and ends, leave for 1–2 minutes, then rinse.

Tip: finish with a cooler rinse and avoid rubbing your hair hard with a towel. Pat or squeeze it dry instead to keep the cuticle smooth.

Argan Oil Shampoo vs Keratin Shampoo

These two are often confused. In short: argan oil shampoo is best when your main problem is dryness and damage, while keratin shampoo is best when your main problem is frizz and you want a sleeker, smoother finish. Read our keratin shampoo guide for a full comparison, or try the Smooth Perfect keratin shampoo.

Frequently Asked Questions

Can I use argan oil shampoo every day?
Yes, a gentle argan oil shampoo is suitable for regular use. If your hair is fine, you may prefer every other day.

Is argan oil shampoo good for curly hair?
Many people with curly or coily hair like argan oil shampoo because curls tend to be drier and benefit from extra softness.

Does argan oil shampoo make hair greasy?
Used in the right amount and rinsed well, it should not. Focus shampoo on the scalp and conditioner on the ends.